Rachael Evans explores how make-up can be used to celebrate our inner beauty, rather than wearing it as a mask to hide behind.
Do you remember as a young girl watching in awe as your mother put on her lipstick while dreaming of the day when you’d get to do the same? What is it about make-up that can be so captivating? Whether it’s perfume, eye shadow or lipstick, the space to express ourselves through a style or look we like is endless when it comes to cosmetics. The array of colours, textures, scents and brands are enormous if not startling when beginning the journey with make-up. So why do women wear it? Why do girls want to wear it? Why don’t some women wear it at all? And is it something we feel we need?
Through the Girl To Woman Festival I have witnessed first hand the enjoyment of make-up in young girls and women and how their entire demeanor changes when they are met with the opportunity to express themselves in this way.
Do you remember as a young girl watching in awe as your mother put on her lipstick while dreaming of the day when you’d get to do the same? What is it about make-up that can be so captivating? Whether it’s perfume, eye shadow or lipstick, the space to express ourselves through a style or look we like is endless when it comes to cosmetics. The array of colours, textures, scents and brands are enormous if not startling when beginning the journey with make-up. So why do women wear it? Why do girls want to wear it? Why don’t some women wear it at all? And is it something we feel we need?
Through the Girl To Woman Festival I have witnessed first hand the enjoyment of make-up in young girls and women and how their entire demeanor changes when they are met with the opportunity to express themselves in this way.
The big difference here is that the girls are invited to celebrate their inner beauty with the make-up and not used as a cover-up or a mask to hide.
There is a lot of activity in the world about women, teens and even younger girls not liking how they look and there is a lot of products, fads and ‘must-haves’ on the market that promise to ‘fix’ these issues. But, as I have experienced, nothing can solve these issues like confirming, nurturing and enjoying who you are from the inside out. This is where the joy of make-up can be used to play with, experiment with and celebrate the gorgeous-ness that is within every single woman and girl in this world.
By Rachael Evans
Photography by Clayton Lloyd
By Rachael Evans
Photography by Clayton Lloyd